The new generation of shoppers is increasingly searching for products with natural, sustainable ingredients and joyful, vibrant colours. This “Healthy Hedonism” trend is inspiring
a radical rethink of what is possible with natural colour – from the use of soft, luminous tone-on-tone pastel hues to combinations of bright, clashing, highly saturated shades. At ProSweets Cologne, GNT will demonstrate how Exberry colours can be used to deliver these bold shades in confectionery applications while matching up to expectations on the ingredient list. Exberry Colouring Foods are clean-label concentrates made from non-GMO fruit, vegetables and plants using physical processing methods. Petra Thiele, Managing Director for GNT Europa, says: “Inspired by Generation Z’s joy and creativity, Healthy Hedonism is a disruptive new trend that uses natural colour to deliver spectacular visual effects. Our plant-based Exberry colours are available in stunning shades from across the spectrum, allowing manufacturers to create cutting-edge confectionery with completely clean labels.”