ausgerichtet ist. Die Reihe an natürlichen Aromen und Hanfextrakten liefert charakteristische Geschmacksprofile für verschiedene Kategorien wie Back- und Süßwaren sowie herzhafte Produkte.
Bell Flavors & Fragrances has a new range of hemp-based products in its portfolio, which focus on innovation and functionality for the development of authentic, natural market products. The range of natural flavours and hemp extracts comprises authentic taste profiles for various categories such as bakery products and sweet goods as well as savoury products.
Hemp-based products are increasingly appearing in the food and drink sector, with a constantly rising number of new product launches that display the hemp leaf on-pack, responding to consumer curiosity and the desire to experiment with hemp. With an increasing momentum for hemp-based products, the industry needs to deliver on both novelty and innovations based on natural ingredients for winning new consumer groups. Therefore, Bell Flavors & Fragrances presents a portfolio of natural flavours, natural hemp flavours with other nat-ural flavourings and botanical extracts that will allow for inspirations for authentic, intense and delicious range extensions based on the hemp mega- trend. In addition, hemp extracts are providing depictional advantages.
The range of natural flavours is specifically designed to replicate the characteristic herbal and floral taste profile of hemp. Moreover, the all-natural range enables a clean label declaration that underlines the better-for-you and at the same time premium appeal.
The new, highly authentic taste cre-ations are delivering unique profiles for range extensions that target younger consumer groups, while addressing both consumers’ health and wellness aspirations as well as superfood associations for hemp. The new botanical hemp extracts and natural flavours lend a signature profile to a variety of sweet and savoury applications, including baked goods and sugar confectionary.
Hemp foods rely on three convergent forces: more countries permitting legal cultivation and processing of hemp, surging investment fuelling product innovation, and the scale and rising consumer interest in the plant’s healthful nutrient profile. Hemp's recent popularity can be mainly attributed to consumers’ growing interest in following plant-based and free-from diets. Moreover, it has gained high importance due to its nutritional benefits. Hemp seeds are particularly marketed as a “superfood” due their high omega 3 and 6 content along with highly digestible protein comprised of all essential amino acids.
The global hemp-based food market is expected to grow at a CAGR of 24 % until 2022, indicating that the hemp trend is going mainstream. New product launches are increasingly dri-ven by categories such as snacks and energy bars, breakfast cereals and bakery products as well as sauces and seasonings. Most active countries include Germany, the USA, UK, Canada and France.
