Billerud Korsnäs presented FibreForm, a sustainable paper material with special forming capabilities that captures consumer attention at point of sale. The material offers exceptionally deep embossing, resulting in greater interaction between brands and consumers throughout the product life cycle. As an alternative to plastic packaging, FibreForm can be used to replace a wide range of applications such as trays and blister packs, stand up pouches as well as cups or container sleeves.

The new liner family brand called Pure Liners also boosts brand recognition. It is made from 100 % primary fibres, with clean print surfaces that offer excellent print reproduction. Thanks to the high quality and strength of the material, the liner reduces the weight of packaging, offering economic and environmental benefits. They also comply with relevant food packaging regulations and therefore ensure that the product maintains its quality, taste and smell.