Consumers, who are increasingly placing importance on healthy snacks, are no longer a rarity. Many of them want to reduce or totally avoid the consumption of foodstuffs that contain sugar. The result: sweets with in some cases revolutionary recipes are taking the shelves by storm. The so-called raw sweets are newcomers on the market. From 27 to 30 January 2019, ProSweets Cologne will be demonstrating how the manufacturers of sweets and snacks can enjoy more scope with alternative recipes and innovative processes.

Raw sweets are one of the big trends. Especially fruit snacks, whether dried or processed otherwise, are selling better and better. The most popular fruits include plums, bananas, mangoes and apricots. However, the concept of raw sweets faces traditional manufacturers with major challenges, because the ingredients are heated to a maximum of 48 °C, so that the enzymes and nutrients remain intact.

At ProSweets Cologne, visitors can learn everything about the concept of raw sweets. With the current consumer wishes in mind, the ingredients specialists want to give the sweets producers a competitive edge at the point of sale. In addition to market-leading companies, such as Döhler, GNT, Olam or Noreva, small and medium-sized companies in this segment are also exhibiting at ProSweets Cologne. The machine builders, who will also be represented at the Cologne fair grounds, provide the appropriate equipment for the processing of heat-sensitive raw materials.