Barry Callebaut appoints Alvaro Alonso as President Western Europe
Alonso joins Barry Callebaut from global consumer goods leader Beiersdorf. In his new role, he will oversee Barry Callebaut’s Western Europe business, reporting directly to CEO Peter Feld. He will also become a member of the company’s Extended Leadership Team.
A Spanish national, Alonso brings more than 30 years of experience in the consumer goods industry. He spent over 14 years at Beiersdorf, most recently leading the Central and Eastern Europe region. Previously, he was responsible for the company’s North America business for more than five years, after serving as General Manager for Mexico and Iberia. Earlier in his career, Alonso held leadership and sales positions at Carrefour and Unilever. He has also served on the boards of various NGOs and trade organizations.
Peter Feld, CEO of Barry Callebaut, said: "We are very pleased to welcome Alvaro to Barry Callebaut. He is a seasoned global business leader with a passion for growth and innovation and brings many years of experience in the consumer goods industry and the European market. Combined with his deep understanding of delivering the highest quality to consistently meet and exceed our customers’ needs, he will be instrumental as we create the best chocolate solutions and services and take customer experience to the next level."
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Launched in 2011, specialist journal sweets processing(sp) keeps confectionery business professionals informed about all the latest confectionery industry supply sector developments and features detailed articles about international companies and suppliers.
sp is the sister publication of SWEETS GLOBAL NETWORK’s SG-Magazine, the highly regarded and well established international confectionery business journal. sp covers all stages and aspects of the value added chain from material sourcing to production and packaging.
sp readership includes leaders and decision makers in charge of production, R&D, QM, purchasing and supply chain management, as well as chief executives and senior managing partners.
sp appears every two months in English and German. Circulation currently stands at 5,500. 3,000 of our subscribers are based abroad, mostly in other European countries. sp is now also available as an E-paper.
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International confectionery association SWEETS GLOBAL NETWORK e. V. (SG) is an established network of over 300 member companies based in ten countries. SG is the leading communication platform for confectionery professionals in German-speaking countries (Germany, Austria, Switzerland) and beyond. Meanwhile, most companies involved in manufacturing and retailing confectionery (wholesalers, specialist retailers, importers, brokers, producers) are members. All enjoy huge benefits, such as a range of high quality services and invitations to exclusive, member only events. There are an additional 40 supporting members active in the confectionery industry supply sector.
The International Sweets Business Forum in Berlin has taken SG well beyond the traditional territory of conventional training seminars and workshops. Social events, such as the New Year Reception in Munich or the ISM WARM UP held on the eve of the ISM in Cologne now rank as must-attend fixtures in the confectionery business year.
While acknowledging the growing significance of the global information and knowledge community, SG never loses sight of what’s going on at a local level. Articles in SG-Magazin and sweets processing, the SG-Newsletter (several times a week), annual publication of the SG-Directory and worldwide contacts bear witness to the pronounced internationality of the association.