Barry Callebaut AG, Zürich, has announced the appointment of Alvaro Alonso as President Western Europe, effective November 1, 2025.  

Alonso joins Barry Callebaut from global consumer goods leader Beiersdorf. In his new role, he will oversee Barry Callebaut’s Western Europe business, reporting directly to CEO Peter Feld. He will also become a member of the company’s Extended Leadership Team.

A Spanish national, Alonso brings more than 30 years of experience in the consumer goods industry. He spent over 14 years at Beiersdorf, most recently leading the Central and Eastern Europe region. Previously, he was responsible for the company’s North America business for more than five years, after serving as General Manager for Mexico and Iberia. Earlier in his career, Alonso held leadership and sales positions at Carrefour and Unilever. He has also served on the boards of various NGOs and trade organizations.

Peter Feld, CEO of Barry Callebaut, said: "We are very pleased to welcome Alvaro to Barry Callebaut. He is a seasoned global business leader with a passion for growth and innovation and brings many years of experience in the consumer goods industry and the European market. Combined with his deep understanding of delivering the highest quality to consistently meet and exceed our customers’ needs, he will be instrumental as we create the best chocolate solutions and services and take customer experience to the next level."