28/04/2023 | Industry, Ingredients, Packaging, Technology, Trade Fair

ProSweets Cologne 2023 Special Edition convinces across the board

ProSweets Cologne is the most important and most effective marketing platform for the suppliers of the sweets and snacks industry. This year’s Special Edition with 119 suppliers from 23 countries also confirmed this.  

Alongside ISM 2023, the leading international trade show for sweets and snacks, the international supplier fair was postponed from the January to the April, and the unique format of the Special Edition also demonstrated its competence and effectiveness. The trade fair duo ISM and ProSweets Cologne Special Edition recorded more than 25,000 visitors from 135 countries. 72 % came from abroad. From the exhibitors’ point of view, above all the high quality of the visitors that largely comprised of executives and production managers was decisive for the positive assessment of the trade fair.

After three intense trade fair days, the conclusion was very positive: “The producers of sweets and snacks and the supplier industry only form such a cohesive unit across the entire value chain here in Cologne,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. “A very high number of interested parties are already on location because of the parallelism with ISM alone. Then, there are those manufacturers, who also don’t want to miss out on the special format of ProSweets Cologne because it offers an overall view of the solutions for the most important demands of the industry as well as the key trends and of course direct contact to the solution providers. The fact that everyone is looking forward to a regular ProSweets Cologne in its own hall in January 2024 was also clearly tangible at the trade fair.”