ISM, the world's largest trade fair for sweets and snacks, is set to celebrate its Asian debut in Tokyo, Japan in the heart of East Asia. The new trade fair will be staged from 13 to 15 April 2022 at the Tokyo Big Sight under the name ISM Japan and will serve as the information, communication and networking hub for the industry in the region.
ISM Japan is the first trade fair of its kind in Asia and is oriented on the role model of the world's largest trade fair for sweets and snacks - ISM in Cologne. The premiere, at which over 200 brands are awaited, reflects the global leading role of Koelnmesse in the sweets and snacks industry as well as in the food and beverage industry. ISM Japan is a natural enhancement of the existing food and beverage segments of Wine & Gourmet Japan as well as the established food trade fairs that are organised by the Japan Food Journal - FABEX, Dessert Sweets & Bakery Festival, Food & Drink OEM Matching Expo, Noodle Industry Fair and the Premium Food Show.
This will lead to a more efficient synergy between the events and will offer all trade visitors a wider product palette. The seven food shows under one roof will unite extensive industry competence and thus offer an optimal, business-oriented trade fair experience. Several of the key factors that prompted ISM to enter the Japanese market are a forecasted annual 6.2% growth on the Asiatic-Pacific sweets market from 2020 to 2025 and the fact that Japan is the sixth largest sweets market in the world.