In the food and beverage market, products that provide healthy enjoyment are the strongest growth drivers. Companies with differentiated products for specific target groups and life phases can profit many times over from the ongoing health boom. A new book from SternVitamin provides many ideas for impactful micronutrient concepts. “Micronutrients work. Little extras. Big benefits” is a practical manual intended for product developers, marketers and other creatives in the food industry who are involved in new ideas for functional foods, nutritional supplements and the like.

Divided into sections corresponding to consumer life phases, the book gives an in-depth, scientific look at how various vitamins, minerals and plant extracts work. In easily comprehensible language it explains the micronutrients and combinations, and their suitability for various life phases and health conditions. Another plus point is the integral foldout card. At a glance, it shows the appropriate micronutrient combinations per application area.