Positive result down the line for the 8th ProSweets for the 336 exhibitors: Around 17,600 trade visitors were registered over the course of the four days of the fair, which corresponds to a 4 percent increase in the number of visitors. The share of foreign visitors was approx, 65 %. As such, ProSweets Cologne also continued writing its success story concerning the positive development of the attendance figures. The number of exhibitors also increased slightly in 2016 compared to the previous year. From the view of the ProSweets Cologne exhibitors, above all the quality of the visitors was of central importance for the success of the trade fair. The once again increased share of decision-makers from the management floors and production departments enabled top level discussions to be held.

Alongside production managers from leading companies, numerous medium-sized and smaller companies also came to get informed, as they are themselves making decisions regarding further investments in their companies. The fact that ISM was held simultaneously led to the expert dialogues being particularly intensive and target-oriented. In the scope of the trade visitor surveys that were carried out at the trade fair, already 62 % of the respondents confirmed that they intend to visit ProSweets Cologne again in 2017.

Furthermore, 92 % would recommend a close business acquaintance to visit the trade fair. Over 80 % of the visitors were either satisfied or very satisfied with their visit to ProSweets Cologne. At 65 %, the share of foreign visitors remained at a constantly high level. There were slight increases in the number of visitors from non-European countries. Once again, the highest numbers of visitors were registered from the neighbouring European countries. The next ProSweets Cologne, the international supplier fair for the sweets and snacks industry, is scheduled to take place from 29 January to 1 February 2017.