Hydrosol and its sister companies focus on Boomers and Gen X
New Best Ager concepts combine health and indulgence
New Best Ager concepts combine health and indulgence
Hydrosol, together with its sister companies SternVitamin and OlbrichtArom, has now developed a Best Ager campaign specifically for the 55-plus generation target group. “It’s based on the worldwide Top Claims identified by Innova Market Insight around the subject of Healthy Aging,” explains Hydrosol Product Manager Binia Postel. “They found that the main claims in international markets focus on four health areas: Immune System, Digestion and Gut, Heart, and Muscle and Bones. Accordingly, we developed our Best Ager concept for these areas.” Hydrosol provides a pleasant texture and full mouthfeel for sugar and fat-reduced products. For example, Hydrosol uses carefully selected starches and hydrocolloids to substitute for the beneficial technological properties of sugar and fat. SternVitamin enriches the products with vitamins and minerals for added health benefits. Meanwhile, OlbrichtArom’s flavourings deliver the desired taste.
The focus is initially on five dairy products ideas. Three of them revolve around healthy bones and muscles. Enrichment with calcium, Vitamin D3, and Vitamin K2 allows various EU Health Claims. For example, the protein-rich pudding with 10% protein and just 1% fat is a healthy treat. It’s also free of added sugar.
Like pudding, mousse is a very popular dessert, but mostly only the classic chocolate and caramel flavours are on offer. “To add some new inspiration we decided to make a yogurt mousse. With the help of a stabilizing system we get a light mousse whose 3.6% protein content allows it to be declared as a source of protein. The reduced sugar content and low salt content are further advantages,” says Binia Postel. The fine lemon aroma is perfect for this yogurt mousse and makes it a refreshing treat.
The third product is a cocoa drink with a high 9% protein content, no added sugar and just 1.6% fat. It’s based on a functional system from the established Stabiprime MFD range, which offers many technical advantages for stabilizing flavoured milk drinks. Among other things it prevents sedimentation of the cocoa components, and gives a full mouthfeel.
