Consumer increasing demand for high-protein nutrition creates significant taste challenges for manufacturers. The ability to effectively mask inherent ingredient off-notes and bitterness is key to creating a strong competitive advantage.

The flourishing nutrition market continues to attract consumers seeking additional values for a more complete nutritional experience. When considered together with consumer desire for natural ingredients and clean labels, formulators face a significant technical challenge. 

This white paper explains why natural vanillin is an important ingredient for masking off-flavours and bitterness in plant and animal protein-based products. It also discusses how Rhovanil® Natural meets the highest standards for purity and flavour while ensuring clean labelling in accordance with EU and US regulations for natural flavourings.

The white paper is available for download at https://www.solvay.com/en/brands/rhovanil-natural/white-papers/natural-vanillin-nutrition?utm_source=Food_Ingredients_First&utm_medium=Eshot&utm_campaign=BL20235642