Color is one of the strongest signals of taste, emotion, and product experience. GNT's research for emerging color directions that reflect what consumers are craving today - comfort, cultural discovery, sensory moments, and shared experiences. What can you expect? We'll unpack the shifts behind these directions and show how they translate into practical development opportunities across bakery, confectionary, dairy, and beverages. You'll learn how directional shades support flavor expectations, seasonal relevance, and brand storytelling—along with EXBERRY® product inspiration and concept examples.

Key takeaways
- Four color directions: What's emerging for 2026 and beyond
- Whats driving change: How cultural mood, consumer motivations, and sensory expectations shape visual expression
- Color in practice: How EXBERRY^® plant-based colors support flavor signaling, seasonal storytelling, and market relevance

- Cross-category innovation: Concept examples for bakery, confectionary, dairy, and beverages that show how to bring the trends to life

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