The Puratos Group, one of the global leaders in bakery, patisserie and chocolate ingredients and services, has unveiled its new brand identity, featuring a new logo, house colours and the tagline “Food Innovation for Good”. The new branding represents the company’s purpose “to move the planet forward by creating innovative food solutions for the health & well-being of people everywhere”.

Encompassing everything Puratos stands for, “Food Innovation for Good” encapsulates the company’s ongoing ambition to continue and further increase its positive global impact for future generations. In the new logo, industry professionals will recognize the company’s familiar unicorn – a symbol of courage and integrity. It now faces forwards, towards an exciting future. Another key change in the company’s identity is the more widely used house colour of red which represents its passion, commitment and determination.

The new identity will help reinforce the message that Puratos is a trustworthy, progressive and ethically-minded brand. As such, the company aims to continue tackling some significant issues within the food industry and remains dedicated to creating change that matters to move the planet forward through sustainable actions.