30/12/2021 | Ingredients

Oterra set to be “un-beet-able” after closing its latest acquisition

Oterra, one of the world’s leading suppliers of natural colours with a wide portfolio in the industry, announces the completion of the acquisition of Diana Food’s natural food colouring business on 29 December 2021. The company will now begin the work of fully integrating this business into its portfolio as soon as possible. The acquisition, the second in six months since Oterra became a standalone company, further boosts its global footprint, with the addition of two Diana sites – Cossé in France and Holbeach in the UK – bringing the company’s production site tally to ten.

The acquisition gives the company a stepping stone into the lucrative organic colours markets and will allow to offer its customers and market partners a line of USDA and EU organic certified colours that bring vibrant and stable colour to various applications. It will also strengthen the company’s backwards integration of red beet.

Odd Erik Hansen, CEO of Oterra, comments: “Diana Food’s is the king of red beet, having grown them for natural coloring for more than 30 years. Their innovation and expertise will be strong additions to our portfolio. I look forward to not only offering Oterra’s customers a wider portfolio, but also having the opportunity to open the industry’s most comprehensive portfolio up to existing Diana customers.”