11/10/2021 | Ingredients, Trade Fair

Fi Europe and Hi Europe 2021: spotlight on natural and sustainable products

Covid-19 pandemic has strengthened the trend towards sustainable consumption in the food industry. The world’s leading ingredients show Fi Europe 2021 combined with Hi Europe 2021, which will be held online from 22 November and in person in Frankfurt/Germany from 30 November to 2 December, also reflects this shift: the organic and natural ingredients zones of the trade fair are both on a growth trajectory. With a total of more than 800 exhibitors expected on the show floor, more than 150 companies have already signed up for the natural or organic zones. The Fi Global team is currently expecting a total of about 17,000 visitors in-person and/or virtually, with a strong focus on relevant audience for business and networking and the quality of attendance: 72 % of the pre-registered attendees have purchasing power.

In terms of floor space, compared to the total show, the organic zone has grown by 49 %. The natural ingredients zone, meanwhile, has grown by 46 %. Julien Bonvallet, Fi Global Brand Director, says: “This trend has been present for a number of years but now has become even more apparent as a result of the pandemic. Furthermore, the combination of Food ingredients and Health ingredients Europe highlights the importance of naturalness in ingredients with health benefits”.

Sustainability is also in the foreground on the agenda of the show with the Fi Conference, Innovation Hub, various theaters, the competitions Startup Innovation Challenge and Innovation Awards. It will also address topics such as upcycling, alternative sourcing solutions and more efficient manufacturing processes.