Optima from Schwäbisch Hall, Germany, has been representing itself at www.optima-packaging.com with an updated design and through innovative technology. In keeping with the times, the website adapts automatically to mobile devices such as smartphones and tablets. The content and structure of the website have been completely revised. Optima's core competency is the highlight and focus: Machine solutions in the Pharma, Consumer, Nonwovens and Life Science industries. The featured machine solutions are the central aspect of the new Optima website. A specially designed and programmed product database is working in the background for this very purpose. The users can immerse themselves in Optima's machine portfolio using different categories and customized filters. In doing do, the results are updated on-the-fly and with tremendous speed. There are additional details for each machine as well as the option to contact Optima. The product database also works as a technical basis for promoting media-neutral data storage in the future. As a result, additional marketing and sales activities will be implemented faster and with sustainability. Special attention was given to the user interface and content structure during the redesign. The goal of implementing a flat hierarchy with no more than three levels has been achieved. This ensures that website users are able to access information conveniently. The new and easy to locate search function also provides a quick and easy alternative. The already popular Trade Show section is now receiving even more attention on the new Optima website as a result of its location in the main navigation. Clearly organized and with optional filters for different industries. Trade show visitors and interested parties simply enter the dates into their calendar with a click of a button. If a visit to the Optima trade show booth is scheduled, it is now possible to submit an appointment request. Furthermore, Optima's international orientation is presented under the "Locations" category. Address and contact information as well as links to Google Maps for all worldwide branches and subsidiaries are provided for simple operation. The company's new website had initially been revised for its four main branches of business: Pharma, Consumer, Nonwovens and Life Science. The international branches and subsidiaries will also appear in the new, state-of-the-art look by the end of the year.