Barry Callebaut AG, Zürich, has announced the appointment of Alvaro Alonso as President Western Europe, effective November 1, 2025. Alonso joins Barry Callebaut from global consumer goods leader Beiersdorf. In his new role, he will oversee Barry Callebaut’s Western Europe business, reporting directly to CEO Peter Feld. He will also become a member of the company’s Extended Leadership Team. A Spanish national, Alonso brings more than 30 years of experience in the consumer goods industry. He spent over 14 years at Beiersdorf.