Consumers are increasingly concerned about their diet. Today, food like baked goods should be more than just a simple fill-up. Smaller portions with healthy ingredients are just as much in demand as transparency about where the ingredients come from and how they are produced.

Food should contribute to physical and mental health and thus fulfil a holistic nutrition approach. The consumer study “Taste Tomorrow”, conducted on behalf of Puratos, confirms this trend and proves that “health” and “well-being” are currently considered important when buying baked goods.

For most consumers interviewed, healthy baked goods require more emphasis on nutritionally valuable ingredients such as grains, seeds and plant-based ingredients. In addition, components perceived as less healthy such as fat should be avoided entirely or partially.

Kirsten Zabel, Marketing Manager at Puratos Germany, explains: “Around 60 percent of the consumers surveyed think that reducing fat contributes to better health. We can relate to this with our innovative product range and thus provide targeted support to bakery businesses by implementing consumer needs.”

The company, for example, offers the modular baking ingredient Intens Puraslim CL, which makes it possible to produce fat-reduced yeast-dough pastries with a delicate taste and a soft and fine texture. Users may also benefit from up to 15 % lower recipe costs, because up to 50 % of the added fat can be replaced.

To increase the nutritional values of baked goods and to meet the consumer demand for nutritionally more balanced and tasty food, Puratos offers, for example, the speciality grains Softgrain Golden 6 CL. It consists of six different valuable grains and seeds cooked in sourdough and can be applied ready-to-use. According to the supplier, it naturally gives baked goods a special flavour, valuable ingredients and long-lasting freshness.

The sprouted and long-term fermented rye grains Sproutgrain Rye and the ready-to-use spelt grains Softgrain Spelt CL, cooked in sourdough, increase the content of vitamins, minerals and fibre to the end product in baked goods and are clean(er) label.

Baked goods made from the trendy spelt grain also meet consumer demand for nutritionally valuable products. Puratos’ liquid and ready-to-use spelt sourdough Vitus Dinkel can be used for a wide range of applications. The supplier does not use any additives that require declaration. Vitus Dinkel meets the consumer demand for more transparency.

Further Puratos clean(er) label ingredients are, for example, Soft'r Tafta 5 % CL, an improver for sweet pastry and laminated items, improving crumb softness and enhancing freshness, and the sourdough product O-tentic Durum. This product meets the consumer trend for more authenticity and storytelling and allows to produce value-added baked goods that remind of the “good old days”.