For promising market placement of functional bars, SternLife presents two new concepts. The first one, Vegan Deluxe, shall blend excellent taste with a high-quality nutrient profile to capitalize on the vegan megatrend. The prototype bar created by the company delivers 25 % of valuable plant proteins from pea, soy and rice, as well as 13 % of saturating dietary fibres, and less than 1 % of sugar. In terms of taste, it combines a delicious cookie base with caramel cream.

Indulgence is also the focus of the second concept, Grand Deluxe, an innovation that allows for nearly one-quarter (22 %) of the bar to consist of filling – a novelty in the conventional protein bar segment, thanks to special SternLife technology.

With its broad range of ingredients, the company is able to customize sensory, nutritional and functional properties of the bars according to desired positioning and target groups. SternLife provides a comprehensive portfolio of proteins, dietary fibres and functional ingredients, as well as fillings, toppings, inclusions and chocolate coatings.

In addition, customers benefit from the company’s application-specific competence. Vegan bars are particularly challenging from a sensory perspective, as their texture and taste differ substantially from milk- and whey-based counterparts. For the Vegan Deluxe prototype, the functional food specialists therefore combined the raw materials in an intelligent way to create an optimized taste profile without the off-flavours often found in purely plant-based recipes. A crunchy peanut topping ensures a harmonious texture, too.

SternLife also provides advice and support from conception to formulation, development and production. Whether in the field of sports, weight management, health or healthy ageing: high-quality ingredients, state-of-the-art technologies and comprehensive application expertise make a suitable combination for successful market launches.