In November 2020, Koelnmesse had to cancel ProSweets Cologne 2021 due to the Corona pandemic. The trade fair team has launched an extensive, industry-oriented product and trend campaign to give exhibitors and partners of the trade fair the opportunity to report about relevant specialized topics and trends in the scope of ProSweets Cologne, even without a physical event. The preparations for the next edition of ProSweets Cologne, which is scheduled from 30.01. to 02.02.2022, are also in full swing.

Running over the course of several months, the campaign will comprise a combination between a wide range of communication measures, such as webinars, specialized articles, interviews, video content and press releases. Oliver Frese, Chief Operating Officer of Koelnmesse GmbH, explains: “In the scope of the campaign, we are continuing to offer our customers the possibility of informing themselves about the current topics of the suppliers for sweets and snacks despite the fact that a physical event is not being staged on-site”.

Parallel to the topic and trend campaign, the preparations for ProSweets Cologne 2022 are in full swing. The event is planned in a hybrid format. Based on a digital platform, ProSweets Cologne 2022 will thus also offer new digital formats for exhibitors and visitors in addition to the physical presence.