The company brings brightness to every bite. Consumers eat with their eyes first. That’s why color, alongside taste and texture, is crucial in product development. But achieving and maintaining those vibrant colors and shininess through intense production, while using label-friendly starches, is a real challenge – especially in light-colored applications like bakery fillings. You also don’t want to sacrifice that perfect texture. Enter SimPure® Bright*: a label-friendly solution that brings brightness to every bite of your bakery products. Available in both cook-up and instant versions, SimPure® Bright solutions will enable you to achieve the balance between label-friendliness and visual and textural appeal. Like other SimPure® starches, you can label this corn-based product simply as “starch” or “corn starch.” Cargill experts have tested the performance of SimPure® Bright in bakery fillings for vanilla, instant bakery creams, and fruit fillings. Extensive application tests have shown consistently whiter results versus our existing SimPure® products and on par color results versus our modified starches.