Sustainability is more important than ever to modern consumers – but greenwashing means skepticism levels are high. To maximize product appeal, food and beverage brands need to earn shoppers’ trust in several ways:
• Deliver sustainable recipes • Source ingredients ethically
• Communicate credentials clearly and creatively
At Exberry® by GNT, we’re committed to leading the food coloring industry on sustainability. From cutting our carbon footprint to responsible agriculture, we’re taking the action consumers demand – and we have the numbers to prove it. We want to inspire you to make sustainability a success for your brand, too. That’s why our experts are hosting a free webinar at 1:30PM CEST on Thursday May 15 with insights into our journey and advice on how to communicate your credentials.
