Exberry® color supplier GNT has officially launched an independent investment firm to accelerate innovation and boost sustainability at every stage of the value chain. GNT Ventures was created to invest in start-up companies that have the potential to help pioneer new and improved plant-based coloring solutions. Its focus is on four key areas: raw materials and fermentation, processing, food ingredients, and upcycling. It is part of GNT’s long-term strategy to reshape the plant-based color landscape with innovative new products that can drive a healthier future for the people and the planet. GNT Ventures has already executed some investments, including the recently announced partnership with Plume Biotechnology to create new plant-based Exberry® color solutions using unique fermentation technologies. The firm is now aiming to significantly step up its investment activity and is actively seeking out new collaborations with further start-ups worldwide. Finn Rieken, Managing Director of GNT Ventures, said: “We’re looking to build mutually beneficial relationships with start-ups that dare to dream big and have the drive to shape tomorrow’s planet. We can provide financial, technical, commercial, and regulatory support, using our expertise to not only help bring bold new visions to life but successfully market them worldwide.” GNT Ventures is seeking to collaborate with start-ups by providing them with the tools they need to bring cutting-edge ideas to life. It can provide comprehensive financial support, whether by leading the financing as a sole investor or helping to share the load as co-leads. It is primarily focused on pre-seed to series A funding, with a maximum ticket size of €1 million.