Under the spotlight will be the latest addition to the company’s portfolio, VitalBlend™ Oat 2540 – a cold-water soluble creamer unveiled for the first time at the show. Balchem will also showcase its beverage system offerings, a selection of ingredients to help brands create solutions that balance superior sensory profiles and added nutritional benefits. Across the globe, health and well-being are in the everyday choices individuals make. But as they juggle work, family, physical exercise and social life, consumers crave convenient, high-quality solutions that can fit into their busy schedules. On-the-go, tasty and refreshing, functional drinks have become a hot topic in recent years, with the US market projected to grow at a CAGR of 6.90% from 2024 to 2029. To help brands tap into consumer needs for solutions that not only quench thirst but also provide multiple health benefits, at IFT First, Balchem will reveal its new VitalBlend™ Oat 2540. Offering outstanding cold-water solubility, this first-of-a-kind creamer delivers smooth texture and a creamy mouthfeel, making it ideal for a variety of applications. Visitors to booth 4048 are invited to sample delicious Frappuccino concepts set to become the consumer favorite. Attendees at the show can learn more about Balchem’s expertise in formulating next-generation beverage solutions during the talk ‘Enhancing Solubility: Innovative Cold-Water Solutions for Product Development’ hosted by Balchem’s Angela Yin [Account Manager – Human Nutrition & Health], and Tammy Thompson [Associate Scientist – Human Nutrition & Health] on Monday 15 July from 11am to 11:15am at the Exhibit Hall – Taste of Science (Booth 5212). The experts will demonstrate the unique performance of the company’s portfolio, navigating factors crucial for enhancing solubility across various applications.