Tomra Food’s Processed Food business area has appointed its first Global Category Director for Vegetables and Fruit. Tomra Processed Food offers specialized solutions for seven food categories: vegetables and fruit, nuts and dried fruit, potatoes, proteins, confectionery, seeds and grains and coffee. The new role – created as part of the Tomra’s ongoing strategy to tailor solutions even more precisely to specific food categories – has been filled by Belgian Jacob Hobbel. He joined the company after eight years as Sales Manager for Greenyard Frozen, a European market leader in fresh and frozen fruits and vegetables, where he oversaw market strategy and commercial development of the North American, EMEA, and African regions. Before this, he was Sales Manager at Belgium-based frozen vegetable producer Pasfrost, responsible for Central Europe, Scandinavia, and Japan. This followed 15 years of experience in sales and sales management in other food markets, including ice cream and ready meals.