The sales, marketing and application technology activities for the legume flours of Müller’s Mühle Business Solution has become part of the GoodMills Innovation portfolio. The range of legume flours perfectly complements the extensive, predominantly cereal-based offerings of GoodMills Innovation. The legume flours thus increase the growth and development potential of the plant-based alternatives, snacks and bakery markets. Although both companies are already under the same corporate umbrella, the merger and implementation of the B2B sales division “Plant-Based Proteins” means existing synergies can be exploited, along with the pooling of expertise in European sales, application technology and product development.