05/09/2022 | Ingredients

Arla Foods offers solution to create indulgent bars with high protein content in every layer

Arla Foods Ingredients (AFI) has developed a plug and play solution to help manufacturers create indulgent bars with high protein content in every layer. Protein bars are increasingly common in retail outlets. However, most have a more uniform mass than indulgent confectionery options, which can offer a wider variety of layered textures. This is a challenge in the increasingly saturated bar market, where texture is a significant driver of consumer purchasing decisions.

Now, the company has launched a protein bar concept that allows brands to raise the protein content of every part of their bars – including the mass, filling and coating – without increasing size or compromising on taste or texture. The new recipe is based on high-quality whey and milk protein ingredients from the company’s Lacprodan range. It ensures that rich chocolate mass retains its flavour and softness throughout its shelf life and offers 30 % protein per bar, allowing for high-protein claims. As a “plug and play” solution, it can be used by brands as it is or as the basis for their formulations.