03/05/2022 | Ingredients, Particulars

Hochdorf strengthens group management in sales and innovation

The strategic focus of Hochdorf Group has been strengthened by appointments to the senior management team in the two specialist areas “Sales and Marketing” and “Innovation, Research and Development”. Gerina Eberl-Hancock, Chief Revenue Officer (CRO), and Lukas Hartmann, Chief Innovation Officer (CIO), now join the group management team. Hochdorf Group is transforming itself into the Swiss authoritative brand for technologically sophisticated, functional specialist foods.

As an innovative company, Hochdorf seeks to make a contribution to modern nutrition that promotes good health and sustainability. To accelerate implementation of this strategy the board of directors has decided to place the specialist areas mentioned above at group management level going forward.

Since 1 May 2022, Gerina Eberl-Hancock has headed the group’s sales and marketing team, joining group management as CRO. From 1997 to 2020 her roles included leading positions in marketing and business development at Nestlé SA in Switzerland, Germany, USA and North Africa, with her most recent role as Managing Director Food & Beverages at Nestlé Maghreb.

Lukas Hartmann joined the group in 2017 as Head of Development for Baby Care. In 2021, the two development departments Baby Care and Food Solutions merged into one “Innovation, Research & Development” department in order to optimize synergies. Lukas Hartmann assumed responsibility for the new department. From 2009 to 2013, he was Project Lead in Research and Development at Nestlé's Product Technology Center in the Infant Cereal Nutrition department. From 2013, as process engineer at Nestlé Suisse, he assumed responsibility for developing, implementing and going live with part of an investment project to produce powdered infant formula.