Puratos, a global leader in bakery, patisserie and chocolate ingredients, announces the appointment of Pierre Tossut as CEO and Cédric van Belle as Chairman of the Board, both effective 1 January 2022. They look forward to further enhancing Puratos’ global impact and to achieving the company’s EUR 5 bn turnover target by 2030. Their appointments underscore the company’s legacy, historical continuity and ambitious plans as a family company.
The upcoming CEO Pierre Tossut has successfully led high-performing teams throughout his 26-year career at Puratos. He was directly responsible for Puratos’ R&D, marketing, product management and sales divisions and structured the group’s health and well-being approach, a cornerstone of the company since its conception. Prior to this, he led the expansion of the group’s worldwide R&D footprint, heading an international team of 475 people driving research across the globe. Pierre Tossut will succeed Daniel Malcorps, who successfully led the company for 20 years.
Cédric Van Belle will be the new Chairman of the Board. He was first appointed to the Board of the Puratos Group in 2016, as part of the third generation of shareholders. He has been managing the family-owned worldwide network of chocolate museums, Choco-Story, since 2003. He is an active member of several committees within the Group and is Chairman of the Next Generation Cacao Foundation, a Puratos charity initiative with a mission to contribute to the social, economic and environmental development of cocoa farmers and communities. Cédric Van Belle will succeed the outgoing Chairman of the Board, Eddy Van Belle.