Barry Callebaut introduces the 100 percent dairy-free “M_lk Chocolate” to meet growing consumer demand for plant-based indulgence. The new chocolate shall satisfie the growing demand for plant-based indulgence, particularly among millennials and centennials. The new chocolate is part of a wider portfolio of “Plant Craft” products ranging from chocolate, cocoa, nuts and fillings to decorations. Millennials and centennials want food and drinks that are tasty and good for them and also good for the planet and its people.
The launch comes at a time when sustainability-conscious consumers, especially millennials and centennials, are increasingly adopting a “flexitarian” or “freegan” lifestyle – navigating seamlessly between plant-based products one day and animal products the next, or taking part in milestones like “Veganuary”– January as a month of an exclusively vegan diet – to reduce their carbon footprint. In the UK alone, a 2019 YouGov study found that while only one percent of consumers classify as vegan, 14 percent of the population have adopted a plant-based diet one or more days a week.
The new dairy-free “M_lk Chocolate” is creamy, milky and has the typical milk chocolate flavour and texture. It is made with an ingredient of natural origin, exclusively available to Barry Callebaut. It took a Barry Callebaut R&D team two years to develop this innovation.
“The next generation of consumers is looking for experiences that are tasty, good for them and good for the planet. With that in mind, we aim to accompany the industry in this plant-based revolution”, commented Pablo Perversi, Chief Innovation, Sustainability and Quality Officer and Head of Gourmet at Barry Callebaut.
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