Puratos, a manufacturer of ingredients for the bakery, patisserie and chocolate sectors is launching Smoobees, a creation which taps into the importance on texture. Smoobees are soft beads that offer a creamy texture while ensuring rich taste. They come in different flavours and allow bakers to add a soft and smooth texture to baked goods without injection equipment. Building on consumer preferences, the smooth texture and rich taste profile of the product shall offer a new sensorial, visual and taste experience to discover.