Ice cream mega-brand Magnum has launched a new line of Ruby chocolate-covered mini ice creams in the US. The Magnum Ruby Minis release makes Magnum the first brand in the US to launch an ice cream featuring the fourth type of chocolate.
The ice creams are available in packs of six bars at select retailers now and will be rolled out to grocery stores nationwide by February. The launch comes after the US Food and Drug Administration granted a Temporary Marketing Permit to Barry Callebaut – Ruby’s supplier – in November 2019, allowing the marketing of Ruby as the fourth type of chocolate, after dark, milk and white, in the US.
Pegged as the fourth type of chocolate, Ruby is the first new chocolate in 80 years, following white, dark and milk chocolate. Made with the recently discovered Ruby cacao bean, Ruby cacao expresses a special berry fruitiness and pink colour.