UK-based Galaxy chocolate brand is launching its first vegan alternative to milk chocolate. The Mars Wrigley-owned brand says that a hazelnut paste will create the same smooth and creamy signature characteristics of Galaxy sought by consumers. The bars will launch in Tesco stores and will then be sold online via Ocado and Amazon. This launch comes as the plant-based movement continues to pick up pace, with consumers increasingly turning away from animal-derived products.

The bars are available in three 100 g varieties: Caramelised Hazelnut – a blend of rich cocoa with smooth and creamy hazelnut paste, Smooth Orange – a combination of rich cocoa and orange oil blended with smooth and creamy hazelnut paste, and Caramel & Sea Salt – a combination of rich cocoa and crunchy salted caramel pieces blended with smooth and creamy hazelnut paste.

The bars are encased in a widely recyclable card sleeve and clear compostable film.