A record 24,211 visitors attended this year’s Vitafoods Europe, an increase of 15 % from 2018, while the size of the show floor grew by 10 % to meet demand, showcasing everything from new ingredients and finished products to packaging and contract manufacturing. As a reflection of the success of the event, more than three quarters of this year’s exhibitors have already rebooked for 2020.
The Vitafoods Education Programme also returned alongside a broad range of talks hosted across the show floor theatres. Featuring almost 90 industry and business experts, the total attendance of all theatres this year soared to 4,082.
In the lead up to this year’s event, the organizers encouraged the industry to come together to explore what was required to shape a more sustainable future through a series of networking events, roundtables and seminars. Ensuring that sustainable practices were in place throughout every aspect of the event – from planning to delivery – was also a priority, and included working with suppliers that share this commitment, powering the event with renewable energy, and introducing new stand build regulations to drive exhibitors to move away from using disposable materials.
As a result, Vitafoods Europe has become the first legacy Informa event to achieve the ISO 20121 Event Sustainability Management System certificate, a standard designed to help organizations in the events industry have confidence in the sustainability credentials of their event-related activities, products and services.
Vitafoods Europe 2019 offered nine additional events to help build communities and share values across the health and nutrition industry. As part of the Sustainability Square, a new area showcasing the latest consumer and market insights from across the industry, visitors were asked for their opinions on how best to improve the sustainability of the nutraceutical industry.
The 2020 event will take place between 12 and 14 May 2020 in Palexpo, Geneva/Switzerland.