Fi Europe, the leading trade show for food and beverage ingredients, and Hi Europe, its counterpart for health ingredients, will become co-located events, alternating between Germany and France. Fi Europe co-located with Hi Europe will be the most comprehensive food ingredients trade show covering specialty food ingredients from sensory to functional, as well as processing solutions and services across the whole supply chain. On 1 December 2020, Fi Europe and Hi Europe will open the doors as co-located events in Frankfurt for the first time.

This year’s Fi Europe & Ni, running from 3 to 5 December in Paris, will remain unchanged as a single event. Following Frankfurt in 2020, Fi Europe, co-located with Hi Europe, will return to Paris in 2021.

The strategic decision to co-locate the two events was based on extensive research conducted amongst visitors and exhibitors. Over 65 % of exhibitors stated that they would support an annual co-located Fi Europe and Hi Europe, and 75 % of visitors confirmed that they would visit the show every year.

When asked about innovation, more than 80 % of both visitors and exhibitors stated that they had launched a new product or a new ingredient in the past 12 months – a statement that backs the decision to offer a yearly event at which novelties can be shared with a wide audience while they are still “hot”.