Environmentally friendly packaging and labelling boosts consumer confidence in both the brand and product. Therefore, AstroNova is extending its Product Identification range with new approved labelling for direct foodstuff contact.

The new paper, made from grass, provides an eco-friendly label material for organic product brand owners. This high-quality adaptable label is usable on a wide range of product types like foodstuff. The light brown colour of grass paper means that a vintage-style label can be achieved without the need for additional processing.

The manufacturing process for conventional wood pulp uses 6,000 l of water per tonne – compared to a mere 1 l per tonne used in the production of this grass-based product, known under the reference 261.

Its permanent adhesive is perfect for small surfaces on a variety of substrates. This general-purpose adhesive is approved for direct foodstuff contact. As an option, AstroNova can also provide an acrylic dispersion adhesive, which is removable from a variety of substrates without leaving residue.