Alex Hofmann is the new Regional Sales Director for PWR Pack International B. V. in charge of sales activities in Germany, Austria and Switzerland. The company markets automation solutions for the food products industry. Ales Hofmann,31, has been employed at PWR since August of 2015, having previously held responsibility for English market sales and most recently Benelux countries sales at pack­aging machine manufacturer Schubert GmbH from Crailsheim. PWR Pack International Management Executive Peter Mellon comments, “We‘re pleased to have found a genuine expert from our industry in Alex Hofmann whose sales experience will support us in pushing our business in ­Europe’s German-speaking territories”.