27/07/2022 | Trade Fair

Great interest in the ISM, the leading global trade fair for sweets and snacks

After the announcement that the event was being postponed from 29.01.-01.02.2023 to 23.-25.04.2023, ISM has recorded a high number of applications. The leading trade fair for sweets and snacks has namely already received applications from 56 countries and all continents as well as a current 40% increase in space booked compared to last year's event.

More than 30 pavilions have already confirmed their participation, including applications from Austria, Belgium, the Czech Republic, Denmark, France, Great Britain, Greece, Hong Kong, Ireland, Italy, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, Ukraine, the USA. Also groups from the People's Republic of China, Latvia, Lithuania and Taiwan, which didn't take part in 2022, are back on board again too.

Alongside individual stand areas, the trade fair also offers special zones for start-ups or newcomers and theme-oriented areas such as Trend Snacks or the specialised trade section "Finest Creations – hand-crafted". The latter celebrated its debut in 2022 and attracted a high level of interest.

The challenges in the sections climate, raw materials, energy, supply chains, logistics, health and digitalisation are the key themes of the supporting programme of ISM 2023. As an international industry meeting point, in addition to being the central discussion platform, the trade fair of the sweets and snacks industry also offers a display window for solutions and new product ideas. "In the course of this discussion, resilience and a sustainable, resource-saving production of sweets and snacks is called for more than ever. At the coming edition, beside the presentation of products, the emphasis will above all lie on the contents and themes of the industry. The personal exchange plays a significant role here, which we are dedicating new event and networking formats to," explained Sabine Schommer, Director ISM. ProSweets Cologne, the international supplier fair for sweets and snacks, is also being staged in April as a one-time occurrence, special edition and will focus on networking and a business exchange.