Vitafoods Europe is set to return as a market-leading "Smart" Event this summer, combining popular in-person attractions with a lively online programme designed to inspire nutraceutical professionals around the world. Attendees will be able to access the online platform a week before the live event (2 to 13 May 2022) to watch exclusive insight-lead content and use the data-driven matchmaking tool to conduct virtual meetings. Plus, the platform and Smart technology enables them to plan their visit to Geneva/Switzerland and set up in-person meetings in advance to ultimately enhance their experience and maximize their time at the event between 10 to 12 May 2022.

With an agenda exploring market trends, regulatory complexities, packaging and labelling challenges and more – including women in nutraceuticals and sustainability – the Smart event will provide opportunities to network and explore the latest industry trends and innovations both online or in-person. Highlights of this year’s event include:

• Extensive expert presentations across four theatres – featuring the Main Stage, powered by Vitafoods Insights, Life Stages, New Ingredients and Probiotics theatres, with over 90 hours of content available across the whole event.
• Tailored networking opportunities – enabled by an intelligent data-driven matchmaking service, the Smart event allows visitors to find and connect with potential partners both in-person and online.
• Innovation tours – available in video and audio format to enable visitors to discover the cutting-edge ingredients, formulations, products and services on offer at the show.
• Themed Resource Centres – including the New Ingredients & Products Zones and, as well as the Omega-3 and Probiotics Resource Centres.