19/10/2021 | Industry, International, Marketing, Trade Fair

ISM & ProSweets @home is opening up new opportunities for both exhibitors and visitors

In the scope of the new digital platform ISM & ProSweets @home, Koelnmesse is ensuring that all relevant players of both industries can not only network at the fairgrounds, but also digitally and remain up-to-date on current topics. The exhibitors will benefit from the chance to access new target groups and present their solutions to an even broader public. The visitors can go live any time or call up content precisely then when they have the time. In addition, the digital components also offer those people, who cannot participate on-site, a new form of participation without missing out on the trade fair altogether. The platform is available to the exhibitors and visitors from 1 to 2 February 2022. The physical trade fair already commences on 31 January 2022.

Exhibitors with a both in Cologne are also represented with a digital presence without exception. An interactive exhibitor profile with contact data and product information provides a fast overview. Thanks to the “Talk-to-me” function, a spontaneous exchange between exhibitors and visitors is just as simple as visiting an exhibition both. Appointments can, of course, also be arranged for a later point in time. The exhibitors can simply list the availability of the contact partners. Companies can also offer exclusive events: Digital Conference Rooms enable presentations, tastings, show cooking or PR events upon invitation.

In addition to the information offer at the digital exhibition stands of the exhibitors, the stages are the focal point of ISM & ProSweets @home. Trend lectures, trade information and start-up pitches will take place on the Expert Stage. At the Global Competence in Food Stage, the visitors will receive information from the Koelnmesse Food network as well as market research results and sweet trends from all over the globe. The manufacturers will present their products and solutions in the form of short lectures on the Product Stages. All presentations will subsequently be available on demand up until 30 April 2022, which will further extend the reach of the trade fair.