Fi Global is enabling ingredients suppliers to join the online sourcing revolution with a year-round Sample Store platform in partnership with 1-2-Taste – in addition to a dedicated Sample Store for exhibitors at Fi Europe Online.
1-2-Taste is an online B2B food ingredients platform based in the Netherlands that has made its name as a disruptor of traditional ingredient sales methods. The platform allows R&D experts to identify ingredients and obtain samples to try out, and buyers to place orders, without leaving their desks. The concept is especially helpful to small and medium enterprises (SMEs) because they can order ingredients in small quantities that are not commercially viable through traditional sales channels.
Through its partnership with 1-2-Taste, Food Ingredients Global is integrating two Sample Stores into the heart of its portfolio of exhibitions, information services, and digital solutions, which have a global audience of industry professions established over more than 30 years. The Sample Store on the Fi Europe Online platform gives exhibitors maximum expose to more than 12,000 online attendees over the duration of the online event, which runs from 22 November to 2 December 2021.
The year-round Sample Store concept allows subscribers to have their Sample Store featured on the Ingredients Network directory and news portal, which attracts more than 40,000 unique buyers a month. Suppliers can register for a Sample Store via the Fi Global website. They receive support to set up their branded Sample Store on 1-2-Taste, which can feature up to ten samples. Customers who visit the online shop can browse through information on the samples – including technical documents, videos, quality certifications, and other materials – at their convenience, then order samples with a click. There is also an option for suppliers to sell directly through the Sample Store.