07/06/2021 | Trade Fair

Fi Europe combined with Hi Europe to take place in-person and online in 2021

Informa Markets will host Food ingredients and Health ingredients Europe this year, combining an in-person trade show with an extensive online offering. The in-person event will open in Frankfurt from November 30 to December 2. The accompanying online event, starting November 22, will cater to attendees who are unable to visit Frankfurt due to travel restrictions or time constraints.

With vaccinations rate going up and restrictions lifting around Europe, sentiment around attending event in-person is improving. The most recent survey, organised by Informa Markets, shows over 60% of respondents would be prepared to attend an event in-person right now and so far 86% of the available stand space at Fi Europe 2021 has already been booked. 

All attendees will therefore benefit from the new online product presentations, ingredients search functions as well as chat and video meeting functions. The Fi Europe team expects the new format to attract more than 23,000 attendees and 1,200 exhibitors. To ensure that attendees can enjoy business and networking opportunities in optimal conditions at the show, the 10-point compliance plan of the "AllSecure Health & Safety Standard", developed by Informa Markets, will be in place, imposing regulations on cleaning and hygiene, and physical distancing, along with protection and detection measures.