Fi Europe Connect kicked off with a comprehensive content agenda covering daily topics such as “Regulatory”, “Taste & Texture” and “Sustainability”, and a large number of attendees. The virtual event has so far had more than 8,500 active participants – exceeding the expectations of organizer Informa Markets. More than 300 exhibitors are already showcasing their new products to attendees, who also have access to insightful live and on-demand content sessions until 4 December 2020. In total, 43 countries are represented. For the first time, a Japanese pavilion with twelve exhibitors is part of the fair.
The spectrum of participants ranges from CEOs to research and development managers and product developers. 33 % of participants have a role in upper management (C-level), while 66 % are responsible for purchasing in their company. The virtual platform is seeing intense activity. As of 25 November, more than 10,000 meeting requests were recorded and, so far, there have been more than 4,500 conversations on the platform. 8,800 new contacts were made in the first three days alone.