The organizers of ProSweets Cologne can announce positive signals around four months before the trade fair begins. On the one hand, registrations from 22 countries have been received, including renowned and specialized solution suppliers from the entire product spectrum – from processing and packing machines, through to robotics, packaging and ingredients. On the other hand, ISM, which is staged parallel, is recording high demand and around 80 % of the exhibition space is already booked.
Potential sweets and snacks manufacturers will also take the opportunity on-site in Cologne to inform themselves about new industry solutions at the supplier trade fair. Even if the overall participation at ProSweets Cologne will not match the level of the previous years, as the only supplier trade fair especially for the sweets and snacks industry, it still offers a clear industry focus with simultaneous, direct contact to the manufacturers of these products. Together, both trade fairs form a strong duo again in January 2021 for the re-start of the industry and not only do they boast a manifold and competent alignment, thanks to the #B-SAFE4business concept it is above all a safe one.
The measures developed by Koelnmesse include among other things continuous online ticketing with complete registration, significantly wider aisles, extensive hygiene measures and the obligation to wear a nose and mouth mask in all sections except when seated at the stands or in the food service area. The overall concept at a glance: https://bit.ly/30AB7B6.
Furthermore, Koelnmesse has launched the project B-SAFE4businessVillage. The aim of this village is to give the exhibitors of upcoming trade fairs an idea over the next few weeks of how trade fairs can be made possible also in the times of Corona under observance of hygiene and safety distance regulations. As of October, the prototype of a trade fair event with various stand construction concepts and event formats will be simulated in Hall 9 of the Cologne fair grounds on space spanning about 5,000 m². Diverse Koelnmesse sections and service providers will be presenting their new trade fair products there, which enable a Corona-compatible organization, for example an app that controls the visitor flow or a camera-based people-counting system.