18/02/2020 | Industry, Trade Fair, Packaging, Technology

upakovka and interplastica 2020: Russian market with strong demand

At the last edition of the trade fair duo comprising interplastica, International Trade Fair for Plastics and Rubber and upakovka – Processing & Packaging, there were already signs that the Russian market was moving out of the trough again – at least for the packaging and related processing industry as well as for the plastics and rubber industry. At this year’s editions of the two trade fairs recently held at the Central Exhibition Complex Expocentre in Krasnaya Presnya, there were clear indications of stabilisation. A total of 937 exhibitors from 40 countries attracted approximately 24,000 visitors, mainly from Russia and the neighbouring states. The mood in the halls was good and exhibitors praised the high quality of leads.

As a member of the interpack alliance upakovka, with its ranges in the packaging and related processing industry, addresses the target groups, food, beverage, confectionery, bakery, pharmaceuticals, cosmetics, non-food and industrial goods. The food industry is one of the most important manufacturing industries in Russia and of high strategic relevance. Demand especially for high-quality foods as well as for convenience and fast-food products continues to be high. Above-average growth rates are expected for breakfast cereals, savoury snacks, high-quality chocolate products as well as sweet pastry goods and snack bars, among other things.

To meet the consumer demand for high-quality and innovative products, the Russian food and beverage industry continues to invest in expanding its production capacities. As before, the most important supplier of modern processing and packaging technology to the Russian industry is Germany. Upakovka 2020 again showed that machinery “Made in Germany” is in high demand: German exhibitors were satisfied with the results of the trade fair and expected predominantly good post-fair business. The next upakovka in Moscow will be held from 26 to 29 January 2021 – again in parallel with interplastica.