Cargill is investing USD 35 m in Europe to add soluble fibres to its current portfolio of starches, sweeteners and texturizers. The new soluble fibres will, it says, enable sugar reduction up to 30 % as well as calorie reduction and fibre enrichment in confectionery, bakery goods, fillings, cereals, ice cream and dairy, whilst maintaining the desired appearance, taste and texture.
The investment marks Cargill’s first move into soluble fibres in Europe. The products are expected to be launched in 2021 – expanding quickly into other categories and adding more market innovations.
“This is a crucial investment to complement the broad portfolio of starches, including label-friendly functional and native starches, texturizers and sweeteners, ranging from full- to no-calorie, Cargill makes available to our manufacturing customers,” said Alain Dufait, Managing Director Cargill Starches, Sweeteners and Texturizers Europe. “Our expanded offerings support the wide range of product formulations our customers need, while helping them meet changing consumer preferences”.
In terms of market activity, Innova notes an average increase in European product launches with fibre claims of 23 % and a 16 % increase in products with sugar-reduced claims over the past five years. Especially low sugar claims showing the strongest growth.