At this year’s trade show Food ingredients Europe & Ni, organizer Fi Global will highlight the most exciting new F&B start-ups in the “Start-up Innovation Challenge”. Entrants to the competition are invited to apply now, with the winners receiving business advice and coaching from top industry experts.

The Fi Global Start-up Innovation Challenge aims to provide budding entrepreneurs with a springboard to success by showcasing their innovations, bringing them to the attention of ingredient professionals and potential investors. Fi Europe & Ni 2019 will welcome more than 30,000 visitors and over 1,700 exhibitors, making it a must-attend trade event for sourcing food ingredients.

All shortlisted young enterprises will have access to the Start-up Lounge, situated in the heart of the exhibition. This will give them the chance to network and demonstrate their offering. They will also be invited to pitch their innovation live on 2 December to the expert jury and on 3 December to Fi Europe visitors at Fi Europe’s Industry Insights Theatre. Top prizes include a fully equipped booth at Fi Europe 2020, a marketing campaign within “Ingredients Network” or access to the “Conciergerie” innovation platform from Start-up Challenge partner Presans.