The Hershey Company has awarded Rovema with the Supplier Excellence Award for Innovation. Bestowed at Hershey’s annual Supplier Summit, the award recognized Rovema’s efforts in support of the company’s initiative to introduce Doy-type Standup Pouches (SUPs) for a variety of its confectionary products.  

The project involved multiple models of Rovema’s BVC Flexible Machines, a continuous motion vertical form, fill and seal (VFFS) unit that, in addition to the Doy-style bags Hershey’s desired, also can produce pillow, gusseted and quad bags with or without zippers. Rovema’s BVC Flexible Machine series – for bag widths of 260 or 400 mm - was developed with the goal to make a Doy-style bag on a VFFS unit as appealing as those produced by their HFFS counterparts, while offering companies the inherent advantages of VFFS machines such as reduced operating cost, heightened flexibility and decreased equipment footprint.

In addition to Rovema’s equipment and expertise helping to develop and produce innovative bag styles, Hershey’s project team also valued Rovema’s ability to deliver multiple machines in a short time period, and its commitment to provide onsite support to multiple locations simultaneously. This helped ensure a smooth vertical start-up for Hershey’s product launch across a wide variety of products.

In fact, Rovema went so far as to relocate a service technician to the Hershey area to provide the tightest-possible response time for any concerns or training requirements. “Our collaboration with Hershey’s showcases Rovema’s commitment not only to innovative machine design but also exemplary customer service,” said John Panaseny, President of Rovema NA. “It’s an honor to be recognized by Hershey’s, and we’re delighted to have played an important role in their successful product launch.”