02/04/2019 | Trade Fair, Packaging

ProFood Tech: successful establishment on the US market

ProFood Tech 2019 succeeded in establishing itself as the exclusive event for food and beverage processing on the US market. At the second edition from 26 to 28 March 2019 in Chicago, 414 exhibitors took advantage of the opportunity, which is unique in North America, to present their products and services in this section to the trade audience. The exhibitors presented their innovative portfolio in segments like Baking & Snacks, Confectionery, Dairy, Fruit & Vegetables, Grain, Mill & Cereal and Ingredients.

Overall, about 5,000 trade visitors took part in the event. From the view of the ProFood Tech exhibitors, above all, the good quality of the visitors was of central importance for the success of the trade fair: The number of final decision makers in purchasing increased by almost 45 % and the number of visitors with final or significant decision-making authority in purchasing rose by about 42 % in comparison to the first edition.

Furthermore, ProFood Tech 2019 impressed with its augmented level of internationality: The number of countries the exhibitors originated from increased by 50 % up to 24, and the number of countries the trade visitors came from by 13 % up to 78. The growing level of internationality confirms the relevance of the event even beyond the NAFTA region and underlines the exporting industry's need for a processing event in the USA exclusively for the food and beverage industry.