At this year’s Vitafoods Europe trade fair in Geneva/Switzerland (7 to 9 May, booth L60), SternLife will present a new generation of protein bars. They have a very soft, light texture similar to that of confectionery bars. Thanks to their taste and their tender, creamy consistency, the new soft bars have more in common with chocolate bars rather than functional bars, despite being enriched with protein and dietary fibre. With fashionable flavours like Iced Coffee, Caramel Fudge, Strawberry Ice Cream or Salted Caramel, brand suppliers can extend their range of protein bars to include attractive alternatives with high unique selling value and satisfy the consumer’s demand for healthy enjoyment in terms of “permissible indulgence”. The new bars, coming with a crisp chocolate coating, contain high quality milk protein; they are low-sugar and free from soy and gluten.

The company will also give information on the new “Deluxe protein bar White Chocolate Cookie Dough”. With its high protein content and delicious taste experience, the product lends itself as a healthy snack between meals. SternLife will also present the bar at the Vitafoods Tasting Centre.